The “billboard” is located right on Rte. 1A in Salem, visible to northbound traffic. Once again, Salem State selected Digital Imaging to create this yearly banner. The product we selected was Tuff-Coat, a scrim vinyl with an exceptionally scuff-resistant surface. Due to the size, lamination was not an option so we needed the strongest surface available. To enhance the UV resistance, we used a liquid varnish that will substantially retard fading and surface damage from rough weather. It has to last until September, through the rest of this horrid winter and what may be an equally tough summer. Tuff-Coat is rated for up to a year in exterior use; this will be a pretty good test of that durability.
Mar 032011
Mar 022011
This 25-foot banner is printed on our standard vinyl with a PSL (pressure sensitive laminate) to protect it from the weather. It has been on the side of the Salem State University O’Keefe Center since last Summer and it looks as good today as it did the day they put it up. This combination of materials is an excellent solution for large banners that are going against a wall, fence, or other fairly solid structure. Proper installation is key to its longevity; we don’t put all those grommets in for fun. Our standard vinyl is a 15-mil multi-layered product that prints beautifully, has great opacity and can obviously stand up to the elements.